B2B Marketing & Lead System — Tech Distribution & Dental Lab

Problem

Two B2B contexts — a Madrid tech distributor and a UK dental lab — both lacked connected systems. Marketing activity happened in silos: social posts without CRM tracking, prospect lists without nurture, and no clear handoff to sales.

What I built

• ›Configured HubSpot pipelines, contact properties, and task triggers aligned to each ICP (wholesale buyers vs dental clinics).
• ›Built LinkedIn Sales Navigator lists and outreach sequences with personalised first lines tied to company context.
• ›Ran multilingual social and email campaigns for the UK dental lab — content planning, posting cadence, and retention-focused email flows.
• ›Used ChatGPT and Claude to draft campaign copy and reporting summaries, with human review before anything went live.

Result

Created a repeatable weekly rhythm: prospect lists → CRM import → nurture touches → sales tasks. Marketing admin time dropped while follow-up consistency improved across both accounts.

What I learned

B2B marketing systems fail when CRM and content don't talk. The win wasn't any single channel — it was wiring LinkedIn, email, and HubSpot so every touch logged and every lead had a next step.