B2B-to-B2C expansion across four European markets
How Yasser Gnabou connected marketplaces, CRM and multilingual campaigns to support Originalsat's expansion across Spain, France, Italy and Portugal.
Context
Originalsat was expanding from a B2B wholesale base into B2C retail. The assignment was not simply to open channels, but to coordinate customer experience, marketplaces, commercial data and communication across four markets.
The challenge
Cross-border expansion multiplies friction: different marketplaces, languages, customer expectations and follow-up processes. Without a connected operation, every new channel adds complexity instead of growth.
Approach
- Marketplace onboarding and commercial operations across Back Market, MediaMarkt and Refurbed.
- B2B pipeline management and automated CRM follow-up.
- Multilingual campaigns for Spain, France, Italy and Portugal.
- Combined analysis of commercial, marketing and customer-experience data.
Tools
Outcome
The work contributed to a 20% improvement in customer satisfaction and created a more coherent operating base for the transition from B2B wholesale to B2C retail.
Metric and scope are based on Yasser Gnabou's professional experience at Originalsat in Madrid, 2026—present.