AI applied to hospitality and guest satisfaction
International Master's research connecting artificial intelligence, guest experience and measurable satisfaction improvements in hospitality.
Context
The final research project for the International Master's in Business Strategy and Marketing examined how applied AI can influence guest experience and translate into observable business outcomes.
The challenge
AI adoption in hospitality is often presented as abstract innovation. The research connected technology to a concrete business variable: guest satisfaction.
Approach
- Reviewed the context of AI applications in hospitality.
- Analysed variables related to experience and satisfaction statistically.
- Compared scenarios and interpreted the results from a business perspective.
- Translated academic findings into marketing and strategy implications.
Tools
Outcome
Depending on the metric and context analysed, the observed improvement ranged from 8 to 26 satisfaction points, reinforcing the value of measuring AI through customer-experience impact.
Academic project completed at UCLM in Toledo as part of the English-taught International Master's in Business Strategy and Marketing.