International Master's in Business Strategy and Marketing
UCLM · Toledo · 2024—2025International programme taught in English. Final research on applied AI, hospitality and guest satisfaction.

It is commercial strategy, data and automation operating as one system.
Discover the systemI connect human judgment with systems that find opportunities, accelerate decisions and turn attention into business.
A way of thinking shaped across markets, languages and cultures. Economics and management as the foundation; strategy and marketing as the engine.
International programme taught in English. Final research on applied AI, hospitality and guest satisfaction.
Economics · Sales · Origin
International Master's · UCLM
European expansion · AI
Commercial activation across Spain, France, Italy and Portugal. Marketplaces, CRM and multilingual campaigns connected into one operation.
A data pipeline automating research, enrichment and preparation of B2B prospects so the team can sell instead of copy and paste.
Statistical analysis applied to hospitality, exploring how AI can transform guest experience into measurable outcomes.
B2C retail expansion, marketplaces, B2B pipeline and CRM automation across four markets.
Email, 3+ social channels and AI-assisted content production.
Dental B2B prospecting, consultative sales, clinic relationships and CRM discipline.
B2B/B2C sales, wholesale partnerships, inventory and logistics.
The stack changes. The ability to design a clear commercial system remains.
Let's build the system that turns them into growth.