A new market is a new operation
Spain, France, Italy and Portugal are close, but customer habits, messages and friction are not identical. Expansion requires local adaptation within a shared structure.
Connect marketplace, CRM and experience
Back Market, MediaMarkt and Refurbed provide channels; CRM provides continuity; experience data reveals where operations lose trust.
Grow coherently
At Originalsat, coordinating these elements contributed to a 20% improvement in customer satisfaction. Sustainable expansion depends on operations as much as acquisition.